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    Misericordia University
   
 
  Jan 21, 2018
 
2017-2018 Undergraduate and Graduate Catalog 
  
2017-2018 Undergraduate and Graduate Catalog
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BUS 340 Advertising and Sales Promotion


3 credits

A comprehensive study of the theory and practical applications of advertising and sales promotions as forms of communication in marketing. The student gains an understanding of strategic planning, objective setting, tactical decision making, research, message and vehicle selection and execution.

Prerequisite(s): BUS 269  



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