May 20, 2018  
2017-2018 Undergraduate and Graduate Catalog 
  
2017-2018 Undergraduate and Graduate Catalog
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BUS 440 Marketing Management


3 credits

A comprehensive study of the management function in marketing. Focus is on analysis, planning, and control of the marketing mix. Decision-making skills are developed through the use of a computer simulation, the case study approach, or through the development of a marketing plan. In either scenario, students are required to demonstrate decision-making skills on product, price, placement, and promotions, as well as market segmentation.

Prerequisite(s): ACC 101 , BUS 208 , BUS 269  



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