2017-2018 Undergraduate and Graduate Catalog 
    
    Apr 25, 2024  
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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COM 460 Integrated Communications Campaigns

3 credits

Student teams organize and create communication campaigns by integrating advertising, public relations, sales promotion, direct response and other integrated market communications tools.

Prerequisite(s): Junior status


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