2017-2018 Undergraduate and Graduate Catalog 
    
    Apr 20, 2024  
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MBA 503 Marketing Management

3 credits

This course covers marketing concepts and issues as applied to industry, nonprofit organizations and government agencies. Focus is on the unique attributes of marketing, market segmentation principles, target marketing, relationship marketing, promotion planning, market research, competitor analysis and marketing strategies.

Prerequisite(s): BUS 208 , BUS 269  


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