2018-2019 Undergraduate and Graduate Catalog 
    
    May 07, 2024  
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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OM 566 Relationship and Service Marketing

3 credits

This course examines key concepts, theories, applications, and theoretical and conceptual paradigms, including global viewpoints to develop relationship marketing organizational designs. By stressing the importance of cooperation and collaboration with suppliers and customers, relationship marketing emerges as the core of all marketing activity.


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