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Oct 09, 2026
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COM 381 Healthcare Marketing Communication Campaigns
3 credits
Students will study the components of powerful, effective healthcare marketing campaigns, and apply knowledge and skills to develop their own marketing campaigns, utilizing “theory of change” strategies with the goal of directing patient/audience behavior towards more healthy lifestyle choices. Students will create brand identity components, slogans, social media strategies, and campaign pieces, which may include brochures, web and app markups, video commercials, tradeshow displays and more.
Prerequisite(s): COM 217
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