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Oct 09, 2026
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MKT 345 Consumer Behavior
3 credits
BUS 345 Consumer Behavior examines the psychological, social, and situational influences on purchasing decisions. Students explore perception, learning, motivation, personality, attitudes, and persuasion to understand how consumers are influenced in decision-making. The social influences of culture, subculture, family, and reference groups are addressed. This course highlights social influence and ethics in the buying process.
Prerequisite(s): BUS 269 or MKT 269
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