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Oct 09, 2026
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MKT 450 Marketing Research and Data Insights
3 credits
BUS 450 Marketing Research and Data Insights explores the essential role of research in understanding market trends and consumer behavior. Students will learn qualitative and quantitative methods, data collection techniques, and analysis tools to drive actionable insights. The course includes hands-on projects and case studies, equipping students to interpret data and translate findings into effective marketing strategies. BUS 450
Prerequisite(s): BUS 299, MKT 345, and BUS/MKT 269
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