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Oct 09, 2026
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MKT 302 Digital Marketing
3 credits
explores how businesses use online platforms to communicate, sell, and distribute products and services. Students will learn critical digital marketing strategies, including SEO, social media, email strategies, and paid advertising, while understanding the fundamentals of e-commerce platforms and consumer behavior online. The course emphasizes creating effective digital strategies to enhance customer engagement and optimize sales in today’s digital marketplace.
Prerequisite(s): BUS/MKT 269 and MKT 345
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