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Oct 09, 2026
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MKT 301 Branding
3 credits
Brand Management focuses on the long-term planning, development, and management of a brand’s equity and value. The course covers key topics such as positioning, brand identity, and brand portfolio management. Students will learn to craft strategies that enhance brand differentiation, customer loyalty, and competitive advantage. Through case studies and experiential learning, students will gain insights into managing brands across various sectors, industries, and cultures.
Prerequisite(s): BUS/MKT 269 and MKT 345
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