2017-2018 Undergraduate and Graduate Catalog 
    
    Mar 29, 2024  
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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OM 562 Consumer Advertising and Promotion


3 credits

This course is a comprehensive study of the theory and practical applications of consumer advertising and sales promotion, as part of an integrated marketing communications strategy. Students identify various elements utilized by consumers to achieve tactical and strategic buying decisions. Relationship-building and ethical issues are addressed.



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