2018-2019 Undergraduate and Graduate Catalog 
    
    Mar 28, 2024  
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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OM 564 Consumer and Marketing Research


3 credits

This course concentrates on the fundamental research methods: hypothesis statements, the survey process, data analysis, conclusions and presentation of research results. Research emphasis is placed on consumer buying decision-making.



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