2019-2020 Undergraduate and Graduate Catalog 
    
    Sep 27, 2024  
HELP
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

OM 564 Consumer and Marketing Research

3 credits

This course concentrates on the fundamental research methods: hypothesis statements, the survey process, data analysis, conclusions and presentation of research results. Research emphasis is placed on consumer buying decision-making.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  About Misericordia University
  Academic Calendar 2019-2020
  Academic Program Listings
  Campus Life
  Career Development
  Core Curriculum Requirements
  Course Descriptions
  Financial Information
  Graduate Academics
  Graduate Program Information
  Special Institutes
  Special Programs
  Student Support Services
  Undergraduate Academic Policies and Procedures
  Undergraduate Admissions
  Misericordia University Board of Trustees
  Administration
  Faculty Senate
  Faculty
  Alumni Association Board of Directors
  My Portfolio