2020-2021 Undergraduate and Graduate Catalog 
    
    Mar 28, 2024  
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 269 Principles of Marketing


3 credits

A general overview of the basic marketing philosophies, principles and practices relevant to small and large profit and nonprofit organizations, buyers and sellers, and special emphasis on the marketing mix: product, price, promotion, and distribution.



Add to Portfolio (opens a new window)