2022-2023 Undergraduate and Graduate Catalog 
    
    Dec 26, 2024  
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 408 Social and Digital Marketing

3 credits

This course will examine the impact of technology on marketing, how the Internet fits into an integrated marketing strategy, how to use the Web as a marketing tool and it will explore the contribution of social and digital media to determine and apply segment markets concepts as they relate to the marketing efforts of businesses.

Prerequisite(s): BUS 269  


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