Marketing Minor

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College of Professional Studies and Social Sciences
For information contact John Mellon, EdD

An understanding of marketing can benefit any individual who will be involved in promotion for private, public, profit, or not-for-profit organizations. Opportunities in the field of marketing are broadening every year, and this minor is well suited to students in any area of interest.

Course Sequence

ACC 101 Principles of Accounting 3 credits
BUS 208 Principles of Management 3 credits
BUS 269 Principles of Marketing 3 credits
BUS 207 Contemporary Economics 3 credits
BUS 340 Advertising and Sales Promotion 3 credits

Select one course from the following:

BUS 345 Consumer Behavior 3 credits
BUS 304 Sales and Sales Management 3 credits
BUS 401 Channel Strategies 3 credits
BUS 421 Special Topics in Marketing 3 credits
BUS 450 Marketing Research 3 credits
BUS 402 Pricing Strategies 3 credits
BUS 321 Product/Service Marketing 3 credits

Total 18 credits

See Accounting Course Descriptions ; and Business Course Descriptions .

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Marketing Minor

Course Sequence

Select one course from the following:

Total 18 credits