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History |
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HIS 330 Immigration and American Ethnic History
3 credits
This course examines the history of the United States as the history of immigration. Emphasis is placed on better understanding the multicultural history of the United States through the study of both primary and secondary evidence.
Prerequisite(s): Completion of the History/Political Science core requirement.
Alternate years
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HIS 341 Introduction to Public History
3 credits
This course provides a general introduction to the field of public history, its methodologies, its primary sources, and some challenges to the practice. Class meetings will digest readings from current scholarship in the field, some problems related to interpretation and display, and important analytical and research strategies. Students in the course will hone their research and critical thinking skills through written assignments, research projects, and/or presentations.
Prerequisite(s): Completion of the History/Political Science core requirement.
Fall of odd numbered years
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HIS 342 History of Medicine and Health
3 credits
This course provides an overview of developments in Western medical science and health care from antiquity to the present. Themes covered include: the evolution and transmission of medical knowledge, the impact of epidemic disease, the patient experience, and role of the practitioner in society. Students in History of Medicine and Health will explore the links between medicine and health and their cultural, social, political, and intellectual contexts.
Prerequisite(s): Completion of the History/Political Science core requirement.
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HIS 354 Culture and National Security
3 credits
This course presents an overview of the ways in which culture interacts with and helps to shape national security policy-making. Topics covered will include the historical creation of an American identity as well as a variety of case studies in post-World War II American history. The course will consider the ways in which often unexamined assumptions about race, gender and religion have helped to define the United States’ interactions with the world.
Prerequisite(s): POL 221 and completion of the History/Political Science core requirement.
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HIS 407 European Cultural Movements
3 credits
The course introduces the student to the major artistic and literary movements of late 19th and early 20th century continental Europe. The student develops an understanding of the historical and aesthetic significance of such avant-garde movements.
Prerequisite(s): Completion of the History/Political Science core requirement.
Alternate years
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HIS 408 Europe Since 1945
3 credits
This course describes and analyzes the economic, social, political, and cultural developments that have taken place in Europe since 1945. Major topics that are studied include rebuilding Europe physically and psychologically after World War II, the advent of the Cold War, the events of 1968, and recent problems, such as reactions to immigration.
Prerequisite(s): Completion of the History/Political Science core requirement.
Alternate years
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HIS 410 Seminar on Global Issues
3 credits
A reading and discussion seminar focusing on different political, social, and economic issues which affect the late 20th-century world. This course explores current issues in an historical perspective.
Prerequisite(s): Completion of the History/Political Science core requirement.
(On demand)
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HIS 413 History Cooperative Education
3-12 credits
Academic study combined with work experience in the community.
Prerequisite(s): Completion of the History/Political Science core requirement and permission of director.
(On demand)
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HIS 421 Nazi Germany
3 credits
An in-depth study of totalitarianism focusing primarily in Germany from 1920–1945. Emphasis on the career of Adolph Hitler, the SS, the Nazi state, the destruction of European Jewry, and World War Two. Secondary emphasis on the phenomena of racism and nationalism. HIS 321
Prerequisite(s): Completion of the History/Political Science core requirement.
Alternate years
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HIS 425 The Civil War Era
3 credits
This course examines the regional events leading to the outbreak of the Civil War, the prosecution of the War, and its aftermath. It surveys the experiences of Americans—southern and northern, white and black–exploring how they were affected by and how they influenced the events of the time and nation. HIS 325
Prerequisite(s): Completion of the History/Political Science core requirement.
Alternate years
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HIS 426 The Gilded Age and Progressive Era
3 credits
This course provides detailed coverage of some of the major themes and problems of American society between 1876 and 1920, including (but not limited to) immigration, urban slums, the rise of big business, empire, female suffrage, labor and the working class, reform, segregation, and the “threat” of mass entertainment and consumer culture. Engaging in both primary and secondary source readings, this course evaluates the ways in which this period provided a “foundation” for American society in the twentieth century. HIS 326
Prerequisite(s): Completion of the History/Political Science core requirement.
Even numbered years
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HIS 430 Post-1945 United States History
3 credits
This course examines the history of the United States from the end of World War II through today. Students will deepen their knowledge of both domestic history and United States foreign policy through the use of primary and secondary evidence. Students will also draw connections between the recent past and important issues in today’s society. HIS 350
Prerequisite(s): Completion of the History/Political Science core requirement.
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HIS 431 American Capitalism and the Global Economy
3 credits
This course provides an analysis of the historical origins and development of American capitalism, from the late-eighteenth century to the present. It examines the shifting nature of capitalism and the ways that it has framed both the role of the U.S. government (broadly construed) and the social experience of the American people, as well as America’s role in the global economy. HIS 353
Prerequisite(s): Two semesters of introductory-level history courses.
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HIS 432 Race and Graphic Narrative in the Post-War United States
3 credits
ENG 361 This course examines the representation of race and ethnicity in the United States from the end of World War II though today. Through the examination of a variety of graphic formats (narratives, films, television, etc.), students will deepen their knowledge of how race and ethnicity have been represented and analyze the strengths and weaknesses of those representations, through the use of primary and secondary evidence. Students will also draw connections between these texts and contemporary U.S. culture and society. May not be taken if the student has already completed ENG 361 . HIS 361
Prerequisite(s): Completion of the History/Political Science Core.
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HIS 439 Public History Seminar
3 credits
This course provides intermediate instruction in the field of public history, follow a special-topics approach. Students in the course will sharpen their research and critical thinking skills through written assignments, public history research projects, and/or presentations.
Prerequisite(s): Completion of the History/Political Science core requirement and HIS 341
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HIS 440 Public History Practicum
3 credits
This course aims to immerse students in the practice of public history and to develop related professional skills by enabling them to contribute to a finished piece of public history scholarship, such as an exhibit or other public presentation. Through guided professional training, students will hone their research and critical thinking skills in written assignments, research projects, and/or presentations.
Prerequisite(s): Completion of the History/Political Science core requirement and instructor approval
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HIS 450 History Internship
3-6 credits
Directed field experience in archival and/or museum projects for junior and senior students. Students are supervised by professional staff in cooperation with history faculty. Permission of the instructor required. Course may be taken up to two times for credit.
Prerequisite(s): Completion of the History/Political Science core requirement and permission of instructor.
(On demand)
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HIS 461 Film and History
3 credits
This course examines the relationship between film and history with an emphasis on the utility of studying film to better understand the past. HIS 340
Prerequisite(s): Completion of the History/Political Science core requirement.
Alternate years
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HIS 462 American Visual Culture
3 credits
This course will explore the ways that visual culture illuminates and alters our understanding of major themes and eras in U.S. history. Drawing upon popular culture, objects, films, monuments, architecture, and other artworks, this course explores the ways in which history can be taught and learned through images. The course investigates the ways in which different visual media documented, articulated, and embodied social, cultural, and political issues, ideas, and identities from the American Revolution through the end of the Cold War. HIS 362
Prerequisite(s): Completion of the History/Political Science Core.
Spring 2015, and alternate years thereafter (approved 10/20/2014)
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HIS 463 History of Cinema
3 credits
This course examines film in an historical setting, with an emphasis on studying film to better understand society and culture. The class will view and analyze feature films in roughly chronological order, cover the cinema in countries around the globe, as well as of the United States. HIS 363
Prerequisite(s): Completion of the History/Political Science core requirement.
2015-16 academic year, and alternate years thereafter
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HIS 464 History of Rock and Roll
3 credits
This course surveys the development of rock music as a musical genre and as a force in popular culture since the 1950s. Students will become able to identify important performers and styles in rock music. Changes in the music will be analyzed in the context of cultural, social, and political trends an events. Transformations in technology affecting the production and consumption of music will also be examined. HIS 364
Prerequisite(s): Completion of the History/Political Science Core.
Spring 2015, and alternate years thereafter (approved 10/20/2014)
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HIS 480 Independent Study
1-3 credits
Special investigation of a selected topic.
Prerequisite(s): Completion of the History/Political Science core requirement.
(On demand)
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HIS 490 History Seminar
3 credits
A reading and discussion seminar focusing on one of the following topics: recent American history or European intellectual history. HIS 405
Prerequisite(s): Completion of the History/Political Science core requirement.
Offered annually
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HIS 491 Research Seminar
3 credits
An introduction to historical methods and research. Students select a topic for a bachelor thesis and then are guided in their research and writing.
Prerequisite(s): Completion of the History/Political Science core requirement and HIS 300
Offered annually. Required of history majors, usually taken in the junior year.
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HIS 492 History in the Professions Thesis
1 credit
This course provides the capstone experience for the History in the Professions specializations, culminating in the production of a major research project that applies historical perespective to the chosen professional cognate area. Students work with a dedicated faculty member who will shepherd the project through all the stages of the writing project.
Pre-/Corequisite(s): HIS 491
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Honors |
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HNR 300 Explorations Seminar
0 credit
This non-credit course is required of all honors students and meets three times each semester. Sessions generally explore themes or topics from honors courses. The format varies, but may include lectures, debates, discussions, or presentations by faculty, students, or guest speakers; discussion among participants is always emphasized. This forum provides student/student interaction across classes and majors in addition to student/faculty interaction.
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HNR 401 Capstone Project
3 credits
This required, senior-level seminar is a contract course that will result in the creation of an interdisciplinary honors project. The seminar will meet several times throughout the semester to help students create a research plan, share information, draft material, and collaboratively edit and review their ideas. The emphasis of the seminar will be on developing a professional project after a process of self-directed research, writing, and peer review. In addition, students will assist each other to develop and expand their ideas, using the integrative skills they have gained in the honors program. Each student’s project, will entail either a journal length paper consisting of original research, or a visual or performing arts project, or an academically-based, service-learning project, which will demand some original research and will be accompanied by a substantial written commentary. Projects and papers will be completed under the direction of the instructor of the capstone course and one additional faculty member. In either case, all projects must be approved by the honors faculty, presented to the campus community and placed (in some fashion) in the university’s online honors journal Honorus.
Prerequisite(s): Upper-level standing in the honors program and approval of project proposal form by the appropriate faculty. All projects must be approved by the honors faculty and one appropriate outside reader. In addition, visual and performing arts projects must be approved by the chair of the fine arts department; service-learning projects must be approved by the director of service-learning.
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Information Technology Security |
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ITS 200 Introduction to IT Security
3 credits
This course provides a broad-based overview of information technology security. Emphasis is placed upon concepts and theory. Topics include access controls, network security, security management, application controls, physical security, disaster recovery, privacy laws, IT security ethics and security trends.
Prerequisite(s): MIS 110 or CPS 121 ; or, permission of program director
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ITS 300 Security Management and Risk Assessment
3 credits
This course will emphasize security management and risk assessment in relation to information security. Topics include security management responsibilities, the organizational security model, data classifications, policies, procedures, standards, and guidelines.
Prerequisite(s): ITS 200
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ITS 410 Access Controls, Security Models and Cryptology
3 credits
This course will emphasize access controls and security models related to information security. Cryptology will be covered from a theory perspective. Topics include main access controls models, administration access controls, the importance of the orange book importance, integrity goals and cryptology.
Prerequisite(s): ITS 200
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ITS 420 Information Technology Privacy and Legal Issues
3 credits
This course will emphasize privacy and legal issues in relation to information security. Topics include applicable laws, investigation, ethics, identification, protection, prosecution, liability, and the key role of privacy.
Prerequisite(s): ITS 200 or CPS 121 or MIS 110 ; or permission of the program director
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ITS 430 Physical Security and Disaster Recovery
3 credits
This course will emphasize physical security and disaster recovery in relation to information security. Topics include physical security, environmental issues, contingency planning, and recovery and restoration.
Prerequisite(s): ITS 200
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ITS 490 Current Issues and Trends in Information Technology Security
3 credits
This course will emphasize current trends and issues in relation to information security. Topics include issues and trends facing CSOs (chief security officers), CPOs (chief privacy offices), and CIOs (chief information officers) and the providing of relevant technology to their clients and end-users.
Prerequisite(s): ITS 300 , or ITS 410 , or ITS 420 , or ITS 430
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Management Information Systems |
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MIS 101 Programming I
3 credits
Problem-solving methods; algorithm development; procedural and data abstraction; program design, and programming. Intended for students who plan to continue with other Computer Science courses.
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MIS 110 Introduction to Information Systems
3 credits
An interdisciplinary study that views information as an economic resource. The course focuses on computer-based information systems that support the operations, management, and decision functions of an organization and explores the basic technical, behavioral, economic, and organizational concepts relevant to information, decision making, and systems. Topics include the methodology and practice of developing a computerized information system; the organization, management and control of the information system; and the social impact of information technologies.
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MIS 121 Programming II
3 credits
Control structures, top-down programming, and stepwise refinement. Debugging, testing, and documentation.
Lecture: 2 hours Laboratory: 2 hours.
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MIS 200 Systems Analysis, Design, and Implementation
3 credits
A study of systems analysis from the standpoint of the life-cycle phases of information systems. Emphasis is on the development of information systems, information requirements analysis, the system design phase, the implementation phase, and system administration.
Prerequisite(s): MIS 110
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MIS 220 Applied Networking Design
3 credits
This course examines recent advances and new applications in the field of computer networks and telecommunications. Technical fundamentals, architectures and design of computer networks, strategies, tools and techniques of network planning, implementation, management, maintenance, and security are also covered.
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MIS 231 Introduction to File Processing
3 credits
File terminology, structure, and manipulation techniques. Sequential and random access bulk storage devices. Applications of data structures and file processing techniques. Introduction to COBOL.
Lecture: 3 hours. Laboratory: 2 hours
Alternate years
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MIS 310 Managerial Applications of Object-Oriented Programming I
3 credits
This course provides a study of an object-oriented programming language as it pertains to managerial applications. In addition, the course introduces the use of object-oriented programming methodologies.
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MIS 311 Managerial Applications of Object-Oriented Programming II
3 credits
This course expands object-oriented skills taught in Managerial Applications of Object-Oriented Programming. The emphasis in this course is on object-oriented development tools and development in a client-server environment.
Prerequisite(s): MIS 310
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MIS 312 Software Engineering
3 credits
Software development and procurement is an important part of information system design. This course emphasizes a disciplined approach to analyzing requirements and specifications; designing; implementing through programming, procurement, and reuse; delivering with adequate testing and documentation; and maintaining by adapting and extending the application software for an information system.
Prerequisite(s): CPS 121 and one of the following: COM 215 , CPS 215 , CPS 432 , MIS 310 ; or permission of the program director
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MIS 420 Teleprocessing
3 credits
An introduction to teleprocessing and communication networks with emphasis on exchange of data between systems.
Prerequisite(s): MIS 110
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MIS 425 EDP Audit and Control
3 credits
An introduction to the fundamentals of EDP auditing. Emphasis is on understanding EDP controls, the types of EDP audits, and concepts and techniques used in EDP audits.
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MIS 432 Data Base Management Systems Design
3 credits
Introduction to database concepts, data models, data description languages, query facilities, file, and index organization, and data integrity, reliability, and security. Students work with real database management systems.
Prerequisite(s): MIS 110
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MIS 491 Information Technology Management
3 credits
An examination of the relevant management issues in information technology and their impact on a firm’s competitiveness. Case study method is used. Senior status only.
Prerequisite(s): MIS 110
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Master of Business Administration |
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MBA 500 Organizational Behavior and Development
3 credits
This course is a systematic study of the organizational behavior and development fields that focus on improving productivity, quality, and assisting management in developing methods to empower people as well as to design and implement change programs. The importance of person-organization fit is emphasized.
Prerequisite(s): BUS 208 , BUS 360
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MBA 501 Law, Ethics, and the Business Environment
3 credits
This course covers the legal and regulatory environment in which a business operates and with which it must be in compliance. Some of the ethical considerations that should be addressed in making business decisions that can balance the benefits and costs for all constituencies including society as a whole will also be covered.
Prerequisite(s): 3 credits in ethics
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MBA 503 Marketing Management
3 credits
This course covers marketing concepts and issues as applied to industry, nonprofit organizations and government agencies. Focus is on the unique attributes of marketing, market segmentation principles, target marketing, relationship marketing, promotion planning, market research, competitor analysis and marketing strategies.
Prerequisite(s): BUS 208 , BUS 269
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MBA 504 Information Analysis and Interpretation
3 credits
This course provides students with frameworks and analytical tools to evaluate the economic and strategic implications, including those related to customer service, market research, financial management, product innovation, and manufacturing, of information analysis and interpretation as well as the pitfalls of making decisions based on the incorrect interpretation of data. Issues that are important to all managers are addressed.
Prerequisite(s): BUS 208 , BUS 307 or MTH 115
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MBA 506 Human Resources Management for Leaders
3 credits
This course examines the role of Human Resource Management (HRM) in the leadership of organizations. Topics include strategic HRM, legal environment of HR, compensation issues, labor-management relations and the development of a personal HR philosophy.
Prerequisite(s): BUS 208 , BUS 360 , and MBA 501 or equivalent
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MBA 507 Accounting and Finance for Business Leaders
3 credits
This course covers the analysis and interpretation of corporate annual financial reports, making credit and management decisions based upon the analysis of financial statements, preparation of operational and cash budgets, preparation of financial forecasts, the incorporation of tax implications into decision-making, analysis of sources of capital, utilization of capital budgeting techniques, monitoring of cost and budget reports, management of working capital, and consideration of ethical implications in accounting and finance decisions.
Prerequisite(s): ACC 101 , BUS 371
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MBA 508 Information Systems for Management
3 credits
This course is designed to provide students with frameworks and analytical tools to understand the economic and strategic implications of Information Technology (IT), transformation dynamics, and risks and pitfalls of IT decisions. Information Systems issues that are important to all managers are addressed including those related to customer service, market research, financial management, product innovation, manufacturing, and knowledge management. The potential of IT to change the landscape of global competition, increase productivity, change industry structure, make markets more efficient, and alter a firm’s boundary and competitive position is covered.
Prerequisite(s): BUS 208 , MIS 110
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MBA 509 Managerial Economics
3 credits
The managerial economics course focuses on the application of a limited number of micro economic concepts that are relevant to business decisions. A limited number of economics concepts will be developed based upon their applicability to a range of business decisions. Among the concepts developed and applied are: elasticity, cost minimization, profit maximization, competition, productivity, marginal analysis, game theory, expected valuation, present and future valuations, capital investment modeling, demand measurement, modeling and forecasting, short and long run production planning (optimal plant sizes). Market structure discussion is presented as introduction to and application of Michael Porter’s Five Competitive Forces. While some mathematics and statistics are used to have access to some of the more powerful and useful applications of economic concepts, emphasis is on practical application rather than quantitative theory.
Prerequisite(s): BUS 206 or BUS 207
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MBA 530 Public Relations, Communications, and the Media in Sport
3 credits
Also offered as OM 531 . May not be taken if credits previoulsy earned for OM 531 . This course is designed to examine the complex relationship between sport organizations and media outlets and the varying types of communication used in sport. This course explores public relations as a vital organization function in sports, rather than just a tool that supports marketing efforts or piques media interest. In addition to covering all aspects of public relations, this course challenges students to assume the role of a public relations professional tasked with developing items like a media relations plan, community relations activities, and a crisis communication plan. Also, this course addresses the need for reputation management and the unique challenges professional and amateur athletes present to sport organizations and their public images.
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MBA 546 Healthcare Economics
3 credits
(Also offered as OM 546) This course is an introduction to the economics of health and health care. It provides applications of microeconomic principles to understand health and health care issues. It provides applications of microeconomic principles to understand health and health care issues. The production of health and the provision of health care have different properties and incentives from other consumer goods, making health-related markets unique topics for study. Topics covered in this course include microeconomic tools for health economics; cost benefit analysis; production of health and demand for health care; issues in health care insurance; equity, efficiency and need; government’s role in health care; health care reform.
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MBA 547 Healthcare Finance
3 credits
(Also offered as OM 547) This course blends the topics of both accounting and finance that have become part of the everyday life of most healthcare executives. This course will proved the student with the knowledge to help them understand the conceptual basis and mechanics of financial analysis and decision making and its application to the healthcare industry.
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MBA 548 Healthcare Law
3 credits
(Also offered as OM 548) This course is designed to introduce the student to the law and legal system in healthcare as to both the theoretical and practical determinants of legal decision making.
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MBA 549 Healthcare Leadership and Management
3 credits
(Also offered as OM 549) This course provides an introduction and overview to leadership, management, and administration in health care. It is intended to provide fundamental background and skills needed for a leadership position in health care. The course examines comparative leadership strategies, integrating with readings, lectures, case study and guest lectures which will examine different managerial approaches to solving complex issues. The course will also include a detailed examination of large, complex health care systems, and the organizations that form the systems, comparing them to international health systems. It provides a forum for discussion of the dynamic nature of the health care system in the U.S., with particular emphasis on the challenges of governmental, regulatory, and other legal requirements in this era of health care reform.
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MBA 552 Regulation of Human Resource Management
3 credits
Also offered as OM 552 . This course is an examination of the legal environment of the workplace and its impact on the human resource function. Compliance with state and federal laws and regulations will be emphasized. It offers an overview of the statutory scheme regulating employment and labor relations, presented primarily through pertinent statutes and their judicial interpretation (case law). Topics include, but are not limited to, issues of discrimination in the workplace, labor relations, health and safety issues, and employment standards.
Prerequisite(s): MBA 506
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MBA 557 Performance, Compensation and Reward Systems
3 credits
Also offered as OM 557 . This course explores the performance appraisal function and process and its linkage to compensation system development, including performance-based pay and benefits (total compensation strategies), and to reward systems.
Prerequisite(s): MBA 506
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MBA 558 Employee Relations and Services
3 credits
Also offered as OM 558. The course examines employee relation issues including management systems and procedures, job design, work environment, and growth and development. Additionally, students study employee services ranging from employee assistance programs and counseling to child and elder care.
Prerequisite(s): MBA 506
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MBA 560 Supply Chain Management
3 credits
Supply chain involves the management and integration of inbound, outbound and reverse flows of products, services, and related information. Students will study supply chain processes, including capacity planning, logistics, inventory control, product development, sourcing, sales & operations planning, master scheduling, and material planning. Students will be guided to apply a closed-loop approach to Supply Chain Management, employing key performance metrics.
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MBA 580 Project Management
3 credits
Also offered as OM 580 . Project management is the discipline of planning, organizing, securing and managing resources to bring about the successful completion of specific project’s goals and objectives. Project management is applicable to business, nonprofit and government organizations. In this course students learn to apply project management techniques to construct time lines and network diagrams, and critical path analysis. Also covered are interpersonal skills vital to managing cross-functional teams and the how to monitor project performance and take corrective actions to achieve objectives.
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MBA 585 Special Topics
3 credits
Topics vary from semester to semester. Information available at registration.
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MBA 610 Organizational Leadership
3 credits
In this course students examine theories and models of organizational leadership to obtain knowledge of the historical and current research in the field. Students diagnose and analyze organizational problems and recommend appropriate methods for instituting effective organizational change. Students also focus on understanding the principles of leadership in order to adopt a personal philosophy of leadership.
Prerequisite(s): BUS 208 , PSY 123
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MBA 612 Strategic Management
3 credits
This course introduces students to how an organization must in fact deal with all of the complexities and constraints of the business environment and how situational factors impact strategic decisions. The tools of strategy analysis are used extensively and the process of industry and competitive analysis is employed to make decisions and craft concrete strategic plans capable of producing organizational effectiveness. This course also serves the purpose of integrating much of the knowledge gained in the core business curriculum.
Prerequisite(s): All MBA core courses and undergraduate prerequisites
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MBA 620 Accounting Theory
3 credits
This course covers in depth the established conceptual frameworks for financial reporting and the process by which generally accepted accounting principles (GAAP), both in the United States and internationally, become required standards from the investigation of emerging issues to final passage by an authoritative body. Also, GAAP that have been adopted in the two years preceding the date of the course offering and the current status of new GAAP in the process of being investigated by authoritative bodies will be covered.
Prerequisite(s): ACC 340 , ACC 341
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MBA 622 Advanced Auditing
3 credits
This course is designed to build on the foundation in auditing standards and practice that is established in undergraduate auditing courses.
Prerequisite(s): ACC 410
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MBA 624 Advanced Taxation: Corporations, Partnerships, Estates and Trusts
3 credits
This course covers the analysis and preparation of federal corporate, partnership, and fiduciary tax returns. Tax consequences of the formation, operation, and liquidation of the various forms of a corporation are also covered in depth.
Prerequisite(s): ACC 401
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MBA 631 Current Issues and Trends in Insurance and Investing for Financial Planning
3 credits
This course covers the issues and trends occurring and emerging at the time of its offering related to the insurance and investing aspects of the dynamic field of financial planning.
Prerequisite(s): BUS 355 , BUS 434 , MBA 507
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MBA 632 Current Issues and Trends in Finance and Banking for Financial Planning
3 credits
This course covers the issues and trends occurring and emerging at the time of its offering related to the fiscal, financial, and banking aspects of the dynamic field of financial planning.
Prerequisite(s): BUS 350 , MBA 509
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MBA 640 Advanced Sport Marketing: Applied Research and Strategic Plans
3 credits
Also offered as OM 640 . May not be taken if credit previously earned for OM 640 . This course is designed to expand on the traditional marketing strategies and practices covered in MBA 503: Marketing Management , and apply them to the unique sport product and sport consumers. Students will make the shift from theory to practice by examining topics like fan loyalty, sponsorships and promotions, brand development, marketing research, and strategic planning. To complete the transition, students will be tasked with developing and conducting research projects and performing strategic market planning for local sport organizations.
Prerequisite(s): MBA 503
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MBA 641 The Business of Sport
3 credits
Also offered as OM 641 . May not be taken if credit was previously earned for OM 641 Compared to traditional business industries, the sport business industry has many unique aspects that go against traditional business models. The successes and failures of sport organizations in many instances rely heavily on the performance of their direct competitors. In this course, students are exposed to the unique aspects that make competitors on the field allies off of it. This course examines the unique business models existing in professional sports leagues, intercollegiate athletics, and international sporting events like the Olympics. Students are also challenged to identify and analyze current issues that arise during the ever changing sport business industry.
Prerequisite(s): MBA 500
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MBA 650 Integrative MBA Capstone Experience
3 credits
This experience is designed to integrate the knowledge and competencies covered in the MBA core and the Management Specialization courses in addressing authentic business problems and challenges.
Prerequisite(s): All MBA core courses
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Mass Communications and Design |
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COM 102 Introduction to Mass Communications
3 credits
Students will explore the history and diverse facets of the mass media in American society through the lens of the contemporary convergent media. Convergence is integration of media platforms—including video, audio, still photography, and text—into a single product on the Web. This course is an exploration of the history and evolution of newspapers, magazines, radio, television, film and other platforms in this contemporary context, enabling students to make connections and understand how each facet of the industry impacts all others. Issues of media ethics, law, and global communication, which are embedded in this context, will allow students to think critically about the rapidly changing industry and investigate the challenges that lie ahead.
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COM 120 Media Literacy
3 credits
This course focuses on the development of media consumers’ skills in evaluating mass media messages intended for diverse audiences on multiple platforms, including print, broadcast, and electronically mediated platforms. Students will acquire knowledge and skills that enable them to distinguish between fact and opinion; define the credibility of sources; determine the accuracy of messages; identify supported and non supported claims; detect prejudice, identify obvious and indirect assumptions; identify logical incongruities; and evaluate the strength of arguments. Students will also study and practice effective oral/public communication skills.
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COM 173 Practicum
1 credit
Directed experiences during freshman and sophomore years working with student radio, TV, and newspaper.
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COM 204 Film and Filmmakers
3 credits
An introduction to the art, language, history and theory of film. Students will study films from the 1940’s through the present.
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COM 207 Media Writing
3 credits
Instruction and practice in writing public relations materials, commercials and advertising copy.
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COM 215 Web Design & Production
3 credits
An introduction to web design principles and production techniques. This course features hands-on exploration of web design and communication theory. Subjects covered include HTML, interface, graphics, and multimedia.
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COM 217 Introduction to Graphic Design
3 credits
This course is an introduction to design principles and production techniques. It includes key design principles, fundamentals of professional level typography and page layout software programs to create well designed media. It is a study of basic graphic elements, including the interaction of type and image as applied to visual communication in both print and Web design.
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COM 220 Journalism I
3 credits
Introduction to basic news writing and reporting. Emphasis on developing a journalistic style, learning to cover events, and conducting interviews.
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COM 221 Journalism II
3 credits
Introduction to copy editing and beat reporting; advanced study and practice in event coverage, research, and interviewing.
Prerequisite(s): COM 220
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COM 222 Fundamentals of Digital Photography
3 credits
Students will explore the fundamentals of digital photography, including the use of the SLR camera as well as digital photo manipulation software. They will grow visual literacy as they critically examine images and study the application of composition, light, color, and technique. They will also explore the legal and ethical implications of photography in the digital era, including privacy, libel, and taste.
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COM 225 Photojournalism
3 credits
This course focuses on the elements of photojournalism, including photographic theory and visual storytelling. This course will emphasize privacy, ethics, libel and copyright law as it affects professional journalists. Students will refine and practice skills in the use of composition, light, and color, and they will study and practice advanced photographic techniques as they create journalistic images suitable for publication. Photo manipulation software for editing and captioning is also discussed.
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COM 232 Video Production I
3 credits
Instruction and practice in electronic field production and electronic news gathering. Emphasizes field camera operation, location shooting, and editing of short video segments.
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COM 233 Video Production II
3 credits
Emphasis placed on pre-production, studio production, studio equipment operation, and non-linear post production.
Prerequisite(s): COM 232
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COM 240 Audio Production
3 credits
Instruction and practice in the creation and duplication of audio tracks for radio, television and multi-media.
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COM 251 Public Relations Principles and Practices
3 credits
Instruction and practice in the basics of public relations.
Prerequisite(s): COM 220 or instructor permission
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COM 272 Practicum
1 credit
Directed experiences during freshman and sophomore years working with student radio, TV, and newspaper.
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COM 273 Practicum
1 credit
Directed experiences during freshman and sophomore years working with student radio, TV, and newspaper.
Prerequisite(s): for COM 273: COM 232 ( approved 10/2/2014, effective Spring 2015 semester)
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COM 306 Media Criticism
3 credits
Analysis, evaluation and instruction in the critical process to evaluate media products and messages. The course will emphasize the difference between description, analysis, and opinion.
Prerequisite(s): COM 101 plus nine additional credits in Communications
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COM 307 Communication Research
3 credits
This course will study and practice the various methodologies in communication research.
Prerequisite(s): COM 101, Junior status
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COM 310 Print Design and Production
3 credits
An introduction to print design principles and production techniques. Areas covered include key design principles, fundamentals of professional-level typography, and page-layout software programs to create print publications.
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COM 317 Advanced Graphic Design
3 credits
This course will build upon skills students have acquired in COM 217: Introduction to Graphic Design. Students will study design principles and information structure of multiple page designs. Emphasis will be placed on the hierarchy of text as well as visual and verbal balance.
Prerequisite(s): COM 217: Introduction to Graphic Design
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COM 321 Multi-Media Journalism
3 credits
This course will explore state-of-the-art media technologies in journalism across media platforms. Students will grow, practice, and apply skills in reporting, still photography, audio, video, and written communications via mobile devices, social media, and other internet platforms.
Prerequisite(s): COM 220 and COM 232
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COM 323 Broadcast Journalism
3 credits
News reporting, writing, editing and production of news for the electronic media.
Prerequisite(s): COM 220 and COM 232 , or instructor permission
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COM 325 Magazine and Feature Writing
3 credits
Instruction and practice in writing long form pieces for newspapers and magazines.
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COM 332 Video III
3 credits
Advanced work in production emphasizing non-linear editing and long-form productions.
Prerequisite(s): COM 232 ( change approved 10/2/2014, effective for Spring 2015 semester)
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