2017-2018 Undergraduate and Graduate Catalog 
    
    Nov 23, 2024  
HELP
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BUS 340 Advertising and Sales Promotion

3 credits

A comprehensive study of the theory and practical applications of advertising and sales promotions as forms of communication in marketing. The student gains an understanding of strategic planning, objective setting, tactical decision making, research, message and vehicle selection and execution.

Prerequisite(s): BUS 269  


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  About Misericordia University
  Academic Calendar 2017-2018
  Student Support Services
  Campus Life
  Career Development
  Special Institutes
  Undergraduate Admissions
  Financial Information
  Undergraduate Academic Policies and Procedures
  Graduate Program Information
  Graduate Academics
  Special Programs
  Core Curriculum Requirements
  Academic Program Listings
  Course Descriptions
  Misericordia University Board of Trustees
  Administration
  Faculty Senate
  Faculty
  Alumni Association Board of Directors
  My Portfolio