2017-2018 Undergraduate and Graduate Catalog 
    
    Nov 23, 2024  
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 403 Strategic Marketing

3 credits

Strategic marketing examines the concepts and processes for gaining a competitive advantage in the marketplace. This capstone course presents a series of problem cases of actual firms, and focuses on helping students gain an appreciation for decision making in real-world situations.

Prerequisite(s): All required marketing courses


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