2018-2019 Undergraduate and Graduate Catalog 
    
    Mar 28, 2024  
2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 403 Strategic Marketing


3 credits

Strategic marketing examines the concepts and processes for gaining a competitive advantage in the marketplace. This capstone course presents a series of problem cases of actual firms, and focuses on helping students gain an appreciation for decision making in real-world situations.

Prerequisite(s): All required marketing courses



Add to Portfolio (opens a new window)