2018-2019 Undergraduate and Graduate Catalog 
    
    Nov 22, 2024  
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 421 Special Topics in Marketing

3 credits

An opportunity for students to explore nontraditional marketing phenomena. Great societal marketing opportunities exist in organizations other than business firms. Special areas of marketing that need attention include nonprofit, health care, education, ideas, places, political candidates, service, and international marketing.

Prerequisite(s): BUS 269  or consent of instructor


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