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Apr 16, 2024
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OM 531 Public Relations, Communications, and the Media in Sport
3 credits
Also offered as MBA 530 . May not be taken if credit previously earned for MBA 530 . This course is designed to examine the complex relationship between sport organizations and media outlets and the varying types of communication used in sport. This course explores public relations as a vital organization function in sports, rather than just a tool that supports marketing efforts or piques media interest. In addition to covering all aspects of public relations, this course challenges students to assume the role of a public relations professional tasked with developing items like a media relations plan, community relations activities, and a crisis communication plan. Also, this course addresses the need for reputation management and the unique challenges professional and amateur athletes present to sport organizations and their public images.
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