2019-2020 Undergraduate and Graduate Catalog 
    
    Jan 19, 2021  
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 269 Principles of Marketing


3 credits

A general overview of the basic marketing philosophies, principles and practices relevant to small and large profit and nonprofit organizations, buyers and sellers, and special emphasis on the marketing mix: product, price, promotion, and distribution.



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