2019-2020 Undergraduate and Graduate Catalog 
    May 25, 2024  
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 403 Strategic Marketing

3 credits

Strategic marketing examines the concepts and processes for gaining a competitive advantage in the marketplace. This capstone course presents a series of problem cases of actual firms, and focuses on helping students gain an appreciation for decision making in real-world situations.

Prerequisite(s): All required marketing courses

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