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Dec 22, 2024
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OM 640 Advanced Sport Marketing: Applied Research and Strategic Plans
3 credits
Also offered as MBA 640 . May not be taken if credit previously earned for MBA 640
This course is designed to expand on the traditional marketing strategies and practices covered in OM 536 , and apply them to the unique sport product and sport consumers. Students will make the shift from theory to practice by examining topics like fan loyalty, sponsorships and promotions, brand development, marketing research, and strategic planning. To complete the transition, students will be tasked with developing and conducting research projects and performing strategic market planning for local sport organizations.
Prerequisite(s): OM 536
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