2020-2021 Undergraduate and Graduate Catalog 
    
    Jun 13, 2024  
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MBA 530 Public Relations, Communications, and the Media in Sport


3 credits

Also offered as OM 531 . May not be taken if credits previoulsy earned for OM 531 . This course is designed to examine the complex relationship between sport organizations and media outlets and the varying types of communication used in sport. This course explores public relations as a vital organization function in sports, rather than just a tool that supports marketing efforts or piques media interest. In addition to covering all aspects of public relations, this course challenges students to assume the role of a public relations professional tasked with developing items like a media relations plan, community relations activities, and a crisis communication plan. Also, this course addresses the need for reputation management and the unique challenges professional and amateur athletes present to sport organizations and their public images.



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