2019-2020 Undergraduate and Graduate Catalog 
    Feb 28, 2024  
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Health Care Management BS, (Marketing Specialization)

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Business Programs (Undergraduate and Graduate)

College of Business
Department Chair David Gargone, EdD


Soumendra N. Banerjee, Assistant Professor of Business, BSc University of Calcutta; MA Jawaharlal Nehru University; MA, PhD Clark University

Mary B. Carden, Professor Emerita of Business, BS College Misericordia; MA New York University; MBA University of Scranton

Fred J. Croop, Professor of Business, BS, MBA Wilkes University; EdD Northcentral University

David Gargone, Associate Professor of Business, BS University of Scranton; MAT Rockford College; EdD United States Sports Academy

Zhen Ma, Associate Professor of Business, BA City University of New York Queens College; PhD City University of New York Graduate Center

Charles J. Makar, Instructor of Business, BA, BS, MBA Wilkes University

John Mellon, Associate Professor of Business, BS The Pennsylvania State University; MBA University of New Haven; EdD George Washington University

Allen C. Minor, Associate Professor of Business, BS University of Baltimore; MS University of South Carolina; DBA Nova Southeastern University

Ronald V. Petrilla, Assistant Professor of Business, BA Bloomsburg State College; MS University of Scranton; PhD University of Pennsylvania

Corina Slaff, Associate Professor of Business, BS, MBA Wilkes University; PhD Capella University

Thomas J. Sweetz, Instructor of Business, BA Moravian College; MS College Misericordia

Joshua D. Winneker, Assistant Professor of Business, BA Muhlenberg College; JD Seton Hall University School of Law

David F. Zinn, Instructor of Business, BS West Virginia University; MS University of Tennessee; MA Cumberland College

Program and Student Learning Outcomes

The business department aims to prepare students for success in both their careers and life. This is accomplished through a holistic and integrated approach to learning which enable students to adapt to new and changing business paradigms. The deparment aims to develop students analytical, problem-solving and critical-thinking skills to help them to integrate real-world based learning experiences with business concepts and practices. Importantly, the department emphasizes the development of a framework for ethical decision-making, and strives to give students the ability to recognize and understand awareness of social and ethical issues relevant to business. Consequently, students should develop the ability to recognize and understand the values of mercy, justice, and hospitality.

Upon completion of any business program (accounting, business administration, health care management, management, marketing, sport management, MBA, master of science in organizational management), graduates will:

Program Learning Outcome 1: Students will use critical concepts and fundamental principles in the core business disciplines.
Student Learning Outcome 1: Students will comprehend and integrate major concepts and principles in the functional areas of business, economics, accounting, finance, marketing and management.

Program Learning Outcome 2: Students will demonstrate the ability to communicate effectively.
Student Learning Outcome 2: Students will present ideas, using appropriate technologies, effectively in oral and written forms for differing professional audiences.


Program Learning Outcome 3: Students will think critically and analytically in the business sphere.
Student Learning Outcome 3: Students will analyze and apply appropriate quantitative and qualitative tools to solve business problems and evaluate information critically to formulate sound business decisions.

Program Learning Outcome 4: Students will demonstrate comprehension of the importance of social and ethical concepts in business.
Student Learning Outcome 4: Students will be able to identify and assess ethical and social responsibilities of business organizations.

Program Learning Outcome 5: Students will comprehend the impact of globalization on the business environment.
Student Learning Outcome 5: Students will be able to evaluate cultural diversity and integrate global trends in their business decision making.

BS, Health Care Management, Marketing Specialization

For information contact program director Allen Minor, DBA

The Health Care Management major will provide the student with a broad-based business and health industry background emphasizing the business side of health care. The coursework will examine in detail all aspects of the health care delivery system, including all levels and modalities. The reimbursement and finance system will be examined for all public and private payment and reimbursement systems currently in place. In addition, the strengths and weaknesses of today’s U.S. Health Care System of health care delivery, outcomes, measurement and financing mechanism are examined in detail. Recent proposals for health care reform are described, debated, and critically evaluated, while incremental measures currently under consideration are thoroughly examined.

The health care management degree with a marketing specialization explores both provider and consumer perspectives of health care marketing, market distribution channels, and the impact the Internet has had on both marketing and market distribution. The marketing specialization will prepare students for a marketing or sales career in health care by offering a strong base of business-related marketing courses, along with marketing specifically related to the health care industry. It will prepare students for careers in a broad range of health care institutions, both public and private. Hospitals, skilled nursing facilities, home health agencies, pharmaceutical and biotechnology companies are examples of those employing sales and marketing professionals.

Sequence of Required Courses

First Year

First Semester

Total Credits 15

Total Credits 16

Sophomore Year

First Semester

Total Credits 15

Second Semester

Total Credits 15

Junior Year

First Semester

Total Credits 15

Total Credits 15

Senior Year

First Semester

Total Credits 15

Second Semester

Total Credits 15

Total Required for Graduation 121 Credits

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