Marketing Minor

Course Sequence

• ACC 101 Principles of Accounting 3 credits
• BUS 206 Microeconomics 3 credits
• BUS 208 Principles of Management 3 credits
• BUS 269 Principles of Marketing 3 credits

Select two courses from the following:

• BUS 304 Sales and Sales Management 3 credits
• BUS 321 Product/Service Marketing 3 credits
• BUS 340 Advertising and Sales Promotion 3 credits
• BUS 345 Consumer Behavior 3 credits
• BUS 401 Channel Strategies 3 credits
• BUS 402 Pricing Strategies 3 credits
• BUS 421 Special Topics in Marketing 3 credits
• BUS 450 Marketing Research 3 credits

Total 18 credits

The minor is not available for the majors administered by the Business department. Students must take at least nine credits beyond another minor in order to earn this minor. Students may not request directed studies for courses toward the minor.