2020-2021 Undergraduate and Graduate Catalog
Business Administration (all specializations), BS
Business Programs (Undergraduate and Graduate)
College of Business
Department Chair David Gargone, EdD
John R. Ash, Assistant Professor of Business, BS, MS King’s College; PhD Walden University
Soumendra N. Banerjee, Assistant Professor of Business, BSc University of Calcutta; MA Jawaharlal Nehru University; MA, PhD Clark University
Mary B. Carden, Professor Emerita of Business, BS College Misericordia; MA New York University; MBA University of Scranton
Fred J. Croop, Professor of Business, BS, MBA Wilkes University; EdD Northcentral University
David Gargone, Associate Professor of Business, BS University of Scranton; MAT Rockford College; EdD United States Sports Academy
Zhen Ma, Associate Professor of Business, BA City University of New York Queens College; PhD City University of New York Graduate Center
Charles J. Makar, Instructor of Business, BA, BS, MBA Wilkes University
John Mellon, Associate Professor of Business, BS The Pennsylvania State University; MBA University of New Haven; EdD George Washington University
Ronald V. Petrilla, Assistant Professor of Business, BA Bloomsburg State College; MS University of Scranton; PhD University of Pennsylvania
Corina Slaff, Associate Professor of Business, BS, MBA Wilkes University; PhD Capella University
Joshua D. Winneker, Assistant Professor of Business, BA Muhlenberg College; JD Seton Hall University School of Law
David F. Zinn, Instructor of Business, BS West Virginia University; MS University of Tennessee; MA Cumberland College
Program and Student Learning Outcomes
The business department aims to prepare students for success in both their careers and life. This is accomplished through a holistic and integrated approach to learning which enable students to adapt to new and changing business paradigms. The deparment aims to develop students analytical, problem-solving and critical-thinking skills to help them to integrate real-world based learning experiences with business concepts and practices. Importantly, the department emphasizes the development of a framework for ethical decision-making, and strives to give students the ability to recognize and understand awareness of social and ethical issues relevant to business. Consequently, students should develop the ability to recognize and understand the values of mercy, justice, and hospitality.
Upon completion of any business program (accounting, business administration, health care management, management, marketing, sport management, MBA, master of science in organizational management), graduates will:
Program Learning Outcome 1: Students will use critical concepts and fundamental principles in the core business disciplines.
Student Learning Outcome 1: Students will comprehend and integrate major concepts and principles in the functional areas of business, economics, accounting, finance, marketing and management.
Program Learning Outcome 2: Students will demonstrate the ability to communicate effectively.
Student Learning Outcome 2: Students will present ideas, using appropriate technologies, effectively in oral and written forms for differing professional audiences.
Program Learning Outcome 3: Students will think critically and analytically in the business sphere.
Student Learning Outcome 3: Students will analyze and apply appropriate quantitative and qualitative tools to solve business problems and evaluate information critically to formulate sound business decisions.
Program Learning Outcome 4: Students will demonstrate comprehension of the importance of social and ethical concepts in business.
Student Learning Outcome 4: Students will be able to identify and assess ethical and social responsibilities of business organizations.
Program Learning Outcome 5: Students will comprehend the impact of globalization on the business environment.
Student Learning Outcome 5: Students will be able to evaluate cultural diversity and integrate global trends in their business decision making.
Bachelor of Science in Business Administration
Students who major in business administration choose to focus on a specific area of business. The business administration major allows students to choose a specialization sequence in areas such as management, marketing, health care management, sport management or management information systems. The major requires all students to take at least 12 required courses, at least 15 credits in one of five business specialty sequences, and 24 credits in electives, one of which is recommended to be a 3 credit internship, and 9 credits of which are free electives. Majors must complete the 49-credit university core as required by all students.
The business administration major permits students to freely fashion their studies to meet their professional and personal needs. The curriculum contains sufficient flexibility to meet most needs and expectations of students, both those who intend to go on to graduate school and those who seek immediate entrance into the profession. Students in the major need to work very closely with their advisor in the selection of courses. Accounting, health care management, information technology, marketing, management, and sport managment majors cannot choose business administration as a second major, nor can a business administration major choose a second major in any of these areas.
The major permits students to take an aggressively quantitative or qualitative track or an equal balance between the “management by numbers” position and the “management through people” concept. Students are given instruction in business writing and presentation skills.