2019-2020 Undergraduate and Graduate Catalog 
    Sep 21, 2023  
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 321 Product/Service Marketing

3 credits

This course provides an overview of key issues in the marketing of products and services. It guides the student to reassess the four P’s of marketing in the context of products and services. Utilizing a case approach, this course examines how the marketing of services differs from that of products. Other marketable entities, like organizations, persons, places, and ideas, are included.

Prerequisite(s): BUS 269  

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