2019-2020 Undergraduate and Graduate Catalog 
    Jun 20, 2024  
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 345 Consumer Behavior

3 credits

A study of the dynamics of consumer markets and their significance to marketing executives. Subtopics include the identification and measurement of market segments, the analysis of these segments’ behavioral patterns in regards to shopping and purchasing, and the application of this knowledge in developing marketing strategy.

Prerequisite(s): BUS 269  
(On demand)

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