2021-2022 Undergraduate and Graduate Catalog 
    
    Nov 26, 2024  
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2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 401 Channel Strategies

3 credits

This course focuses on how to design, develop, and maintain effective relationships among channel members, including retailers and wholesalers. Students learn the logistics of distribution and the economics of channel decisions. Channel management policies and constraints are discussed.

Prerequisite(s): BUS 269  


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