2023-2024 Undergraduate and Graduate Catalog 
    
    Nov 26, 2024  
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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 269 Principles of Marketing

3 credits

A general overview of the basic marketing philosophies, principles and practices relevant to small and large profit and nonprofit organizations, buyers and sellers, and special emphasis on the marketing mix: product, price, promotion, and distribution.


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