2023-2024 Undergraduate and Graduate Catalog 
    
    May 14, 2024  
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2023-2024 Undergraduate and Graduate Catalog
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BUS 450 Marketing Research

3 credits

A comprehensive and practical overview of the field of marketing research emphasizing an applied approach with applications that give students an understanding of the scope of marketing research. Computers are utilized to analyze research data.

Prerequisite(s): BUS 269  


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